Abstract:
Astrotourism is one of special interest tourist products which are growing in demand in recent
times. It focuses on activities related to observing night skies and celestial phenomena in natural
spaces, as well as terrestrial meteorites relicts. Astrotourism development in Tanzania,
specifically the Mbozi Meteorite is an emerging opportunity for tourism destination in the
country. This study was conducted to assess the level of community awareness on astrotourism
and Cultural Heritage as tourism products, examine potential factors likely to influence
community behavior to participate on astrotourism and cultural heritage, and establish the
relevant entrepreneurial skills needed in astrotourism and cultural tourism business. This study
used a mixed approach with structured questionnaires, in-depth interviews, and observation as
tools for data collection. A sample size of 62 key informants was purposefully selected from
Mbeya and Songwe regions including local community leaders/elders, tourism entrepreneurs
(Travel agents, tour guides, shopkeepers, curio, transport owners, art & crafts religion leaders),
and government officials. Both inferential and thematic analyses were used to analyze
quantitative and qualitative data. Findings revealed that the level of community awareness,
community behavior, entrepreneurial skills and knowledge is the most important dimension to
explain astrotourism performance as opportunities for rural communities and promoting
domestic tourism in Tanzania. This research shows that Astrotourism has an important
contribution in growth of tourism. Thus, as Tanzania is rapidly becoming a major tourist
destination, it is worthwhile to examine the effects of this astrotourism and cultural heritage in
the industry through the enhancement of the Mbozi Meteorite and survey method can be used for
broader appreciation of Astrotourism and cultural Heritage in the country.
